Nielsen Moves to Online Video GRP, Blip Refines Ad Strategy ...

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out? ratingspoints for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week?s
New Media Minute with Daisy Whitney.

[Thanks, Daisy!]

In the same vein:

About Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your ?to-read? shelf on GoodReads! When Daisy?s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC?s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video ? the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast ?This Week in Media,? which you should totally subscribe to. She LOVES talking about books, shoes, chocolate chip cookies and the world?s most amazing dog, who happens to be named for a flower too, Violet (Daisy?s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.

Source: http://siliconangle.com/blog/2011/09/08/nielsen-moves-to-online-video-grp-blip-refines-ad-strategy/

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