Browsing the internet from a long time,you have already become aware of the fact that google search engine is the number one search engine on the internet.Out of all the searches made by the visitors,google search engine being the most used search engine constitute around 42% of the total searches in the world.And that is one of the reasons advertisers pay for PPC (Pay per click).Although the meaning of PPC is very simple but let me tell you once again, PPC is a type of campaign in which advertisers pay a fixed amount of price for a particular click. Some advertisers pay more for a specific competitive keyword as they want to make more visible in the adverts than there competitors. This feature of PPC campaign has lead to over 150k companies to join with this program of google that is adverts for advertisers and adsense for publishers.
Advertisers can choose a number of ways to advertise there business.
The first one is the basic advertising in the search engines at the right side and below the searched keyword of the search engine that is http://www.google.com
The second one advertising on other sites automatically via google adsense for publishers.
And the third and last one is at other websites search results.Same method is applied as first way described above.
Another reason why advertisers select adsense is because they gain more exposure and credibility of there business from google adsense.As you know Google adsense can also be integrated easily with articles, so advertisers are showing more interest in advertising there product related to thhat product article. Through this feature they have came to the fact that the articles are resulting in more sales of there product.So it is also a part why advertisers select adsense.
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Another reason for advertisers choosing adsense is trust.Google is been in the internet world from almost equal minimum to a decade.So advertisers trust are increaseing more and more as adverts program is growing.Since they trust google, they also believe that whatever google will do,it will be fair.In many cases the pricing of avertisements is set by google according to market and due to this trust advertisers never feel that they are being overpricing by the google.Also google adsense is one of the best advertisers in detecting fraudulent and suspicious activities like force/false click through same pc using multiple IP?s address. So it is also considered in why adsense is best choice for advertisers.
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